Overview

Made in Asheville is a locally produced creative spotlight series that captures a pivotal moment in Asheville’s cultural identity. Each episode reveals how recovery from Hurricane Helene is shaping a new chapter for Asheville’s artists, entrepreneurs, and culture-makers. The series is supported by an extensive impact campaign that engages the public in the process, strengthening our connection to each other and the land. Made in Asheville is an intimate conversation with a resilient culture in a changing world.

OUR GOALS

Made in Asheville is driven by two key objectives:

• Celebrating Cultural Identity and Resilience: By showcasing Western North Carolina’s rich tradition of artistic expression and community collaboration, the series honors the flourishing creativity and collective strength that is the cornerstone of our past and future.

• Inspiring Engagement and Support: The series encourages residents and visitors alike to support local organizations, entrepreneurs and creatives — strengthening community involvement, driving tourism and fostering long-term economic sustainability.

OUR IMPACT

As a locally rooted production team, Made in Asheville is uniquely positioned to craft an authentic campaign that resonates deeply within the community and beyond. Through local partnerships and a dynamic outreach strategy, we will amplify our story across diverse media platforms, creating compelling, shareable content that highlights the interconnectedness of the organizations and individuals featured in the series. This approach fosters a strong sense of community pride and belonging for residents, tourists, and those who appreciate Asheville’s grassroots culture.

By collaborating with a diverse network of local artists, businesses, and nonprofits, Made in Asheville will generate meaningful sponsorships and promote sustained support for local creators and initiatives. Our goal is to create a lasting impact by celebrating Asheville’s resilient cultural identity, inspiring continued investment in the creative ecosystem, and fostering long-term revitalization.

OUR VALUES

Made in Asheville celebrates the creative spirit of Western North Carolina. We are committed to:

• Storytelling as a Catalyst for Change: We believe in the power of storytelling to inspire, educate, and mobilize communities toward meaningful action.

• Sustainability and Ethical Growth: We support sustainable development that honors Asheville’s natural beauty, creative economy, and cultural heritage.

• Accessibility and Inclusion: We strive to make Made in Asheville accessible to all by amplifying diverse voices and ensuring representation across the creative and entrepreneurial landscape.

• Community-Driven Collaboration: We prioritize deep engagement with local artists, businesses, and organizations, ensuring that our work reflects and benefits the people who make Asheville unique.